During 1385 year, Iran Dairy Industries Co. Were done many researches on advantages and disadvantage of uniform name of products, which is produced by its different companies. Evaluations showed that the uniform name(pegah)and different quality of products in different place of country may cause difficulty for customers. It means that some products have a good quality in some places of production but with lower quality the others. therefore it may be effective on the customers confidence.(quality fluctuation is as a result of climate, specialty of domesticated animals for each region and ...).

      Consequently for the customer satisfaction they decided to donate authority to its dependence companies to register new names and the dependence companies must try to provide customer satisfaction such as products quality, price and …

Therefore this company choose AISA name (namely limpid and pure)a genuine name for itself. This company is contemplate to exhibit their products with this new brand and respond to all different customer request. Now we try to offer our products with a better quality and packaging. So we hope with attraction of customers attention make the AVISA a popular name.